About me
Hafiz has over five years of experience as a copy and content writer. He’s done it all — from coming up with succinct, punchy captions for social media to writing long, informative articles for both editorial and branded content. He also dabbles in SEO every now and then to get his work rank on the first page of Google.
Experience
Senior Executive, Digital Writer @ Malaysia Aviation Group
Jan '24 - present
Write and optimise content for digital platforms including eDMs, websites, landing pages, banners, and platform listings.
Collaborate with the UI/UX team on projects by writing user-centric copy for websites and apps, including navigation labels, CTAs, error messages, onboarding flows, and microcopy that enhances the overall digital experience.
Develop SEO-driven web content and articles that strengthen organic visibility, improve ranking, and attract relevant traffic.
Ideate and craft user journey email marketing efforts for overall platform enhancement, i.e. automated post- booking eDMs, post-purchase survey forms.
Aug '23 - Dec '23
Transitioned from writing for B2C audiences to C Suites. Currently handling a US-based healthcare company focusing on clinical trials.
Create high-quality business content for digital marketing campaigns, including, but not limited to, social media posts, ad copy, email copy, case studies, guides, and blogs.
Conduct independent research for business topics to create engaging content.
Think creatively to translate strategy into new content formats across different channels.
SAYS Tech Writer @ REV Media Group
Jul '22 – Aug '23
As the sole tech writer for SAYS, I was tasked to produce tech content that resonates with both the SAYS audience and tech clients.
Push out two to three tech-lifestyle articles from news, listicles, and informative tech hacks.
Understand briefs and deliver branded content based on client direction. Some tech clients I’ve worked with include Dyson, Samsung, Panasonic, Sony, and more.
Collaborate with other writers for any edits in both editorial and sponsored content.
Digital Copywriter @ Juwai IQI
Aug '21 – Jul '22
Oversee IQI Global’s English and Malay Blog space for write- ups regarding the real estate industry.
Make use of Digital Marketing practices to report on weekly insights on Leads and Conversion rates through Google Analytics.
Wrote landing page copy for career page on main website.
Junior Copywriter @ Poptron
Sep '20 - Jul '21
Conduct keyword research prior to writing brand blog posts.
Oversee various copywriting for multiple Marketing collaterals (Social Media postings, Journal Stories and LinkedIn posts)
Regularly communicate with microbrands to discuss marketing strategies in the form of editorial blog pieces.
Assist Head of Content with monthly content planning, suggesting ideas based on monthly content theme.
From time to time, took charge of special projects as assigned by the CEO. (One-minute ad script)
Writing/Game Production Assistant @ Persona Theory Games
Feb '20 - May '20 (Internship)
Write treatments for film/game scripts with lead game writer.
Write reports from meetings. Helping with world-building documentation with game designer.
Draft copy for social media marketing.
Write articles for online dev blog.
Draft interview questions for prominent artists across Southeast Asia for online articles.
Contributing Writer @ Keen Gamer
Oct '20 – Mar '21 (Freelance)
Contribute articles relating to the gaming industry which includes; News features, opinion pieces, reviews and guides.
Bounce off ideas and collaborating with other writers for new topics to write.
Education
Universiti Teknologi Mara (UITM)
2020, Shah Alam
BA Hons English For Professional Communication
Universiti Teknologi Mara (UITM)
2017, Selangor
Foundation in TESL (Teaching English As A Second Language)